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Can Purple Shampoo Cause Hair Loss?

by Gabbi

Purple shampoo is a must-have for anyone looking to remove the brassy tone from their blonde hair or highlights, and it allows you to achieve the tones you want from home.

If you are particularly concerned about brassy tones in your hair and one wash of purple shampoo doesn’t seem to help, you might want to use it more often, but this is not always a good idea.

Can purple shampoo cause hair loss? Purple shampoo on its own cannot cause hair loss when it is used in moderation, but if you start to overuse purple shampoo, it could lead to damage and hair breakage, which could see you lose some hair.

Purple shampoo can be drying on the hair, which is why it should not be used more often than recommended, but like any product, moderation is key, and by only using it every now and then, along with other moisturizing and nourishing products, your hair should not suffer too much.

What Happens If You Use Purple Shampoo Too Often?

Using purple shampoo too often can have some negative effects on your hair, and it can even lead to your blonde color changing and even being ruined.

Purple shampoo should not be used with every wash, and it definitely should not be used every day. Don’t think that just because you shower daily, you have to use purple shampoo daily, no matter how much you might be battling with brassy tones.

If used every day or every other day, purple shampoo can dehydrate hair, make it dry and brittle, and lead to it breaking more, which could contribute to hair loss.

Other than breakage, split ends, and hair loss, using purple shampoo too often can also cause your hair to take on a purple or blue tone, which would ruin the blonde color and the appearance of your highlights.

As tempting as it might be to use your purple shampoo more than you should, to rid your hair of yellow and brassy tones, you need to resist doing so, as your hair will become dry and brittle and be in an even worse state.

Choosing The Right Purple Shampoo

To ensure your blonde hair and highlights are kept in the best possible condition, you should only use high-quality purple shampoo. There are so many different options out there, but many are not good for your hair and will dry your hair out more than they do tone it.

It might seem like a big spend, but you should try to purchase salon purple shampoo where you can. These will contain high-quality nourishing ingredients, along with the purple pigments, that will care for your hair while ensuring yellow and brassy tones are eliminated.

Salon-quality purple shampoo will not dry out your hair as much, which means less breakage and less hair loss. However, these should also still be used in moderation.

How Often Should I Use Purple Shampoo?

Purple shampoo needs to be used in moderation so that it does not dry out hair and cause breakage and hair loss.

The best routine would be to use the purple shampoo once or twice a week, or every 3-4 days. However, you need to read the recommendation on the bottle, as some purple shampoos are best used every few days, and others are best used once a week.

Some only contain a small amount of purple pigment, so their effect is not that great, and regular use is required to tone the hair. Others contain a high pigment content so they do not have to be used as often to tone hair.


Purple shampoo can cause breakages and hair loss if it is used too often and if you do not follow the recommended guidelines on the bottle.

You should only use purple shampoo once or twice a week, following what is recommended. It is also best to choose a salon-quality purple shampoo, as it won’t be so drying on your hair, and it will offer the best toning results while still being nourishing.

Related Questions

Can purple shampoo change hair color?

If you leave the purple shampoo on for too long, it could turn your hair a purple-violet color. This will wash out over time, but it is important that you follow the recommended guidelines of the shampoo so that you do not end up leaving it on for too long.

How to fix an overuse of purple shampoo?

If you have overused purple shampoo and your hair has taken on a purple tone, you could use a clarifying shampoo to strip the purple color out of your hair. 

Up Next: How To Get Purple From Purple Shampoo Out Of Hair

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