Olaplex Vs. Ouai
Finding the right hair care system is an important step in repairing and maintaining healthy, shiny, luscious locks.
There are countless shampoos and conditioners on the market that promise instant results or are formulated for any hair type; however, choosing the ones that are right for your hair’s needs can be tricky.
While we all have unique hair textures, the goal for smooth, soft, and strong strands remains the same.
Two brands leading the hair care world are Olaplex and Ouai, both loved by professionals and consumers alike.

The two brands share a similar approach to haircare, aiming to repair damage and nourish hair with extra hydration.
However, the methods by which the two lines achieve their results differ, although both focus on the hair protein complex.
So, what is the difference between Olaplex and Ouai hair care products?
Both hair care products are top of the line in both professional and consumer spaces; however, their hair treatments differ between the brands. Olaplex focuses on healing the hair from the inside out, while Ouai nourishes and hydrates the hair to repair existing damage.
Below, we’ll discuss in depth the differences between the two brands and how to determine which products are right for your hair type.
Intro To Olaplex
Olaplex has been a leader in the hair care industry since it made its mark in 2014. It is the first bond-building treatment line to hold numerous patents for its unique, effective formulas.
The brand works to repair damaged protein bonds in the hair and has been praised for its instant and long-term results.
The main, patented ingredient that sets Olaplex apart is Bis-Aminopropyl Diglycol Dimaleate, which focuses on restoring hair’s structure at the cellular level.
It repairs broken protein bonds in the strands, helping the hair look and feel healthy and strong.
Benefits Of Olaplex
The primary benefit of Olaplex is its bond-building treatment, which helps repair hair damage from the inside out.
The products work to deeply penetrate the hair shaft, beginning to reform and restrict the damaged bonds. It helps to improve the texture of the hair strands immediately and over time.
Olaplex adds shine while creating smooth, luscious locks. It helps restore hair by repairing broken keratin protein bonds at a molecular level.
It adds much-needed hydration to the hair, resulting in strands that look and feel shiny, smooth, and strong.
The brand focuses on creating a system of products that are coordinated and well-suited to one another, delivering the best possible results.
Hair Types Suited For Olaplex
The Olaplex system is ideal for all hair types, as it aims to restore and repair hair from the inside out.
It works especially well for dry, brittle hair, as well as for hair damaged by color treatments like bleach.

While there is only one shampoo and conditioner set, the brand also offers a set specifically designed for toning blonde hair.
The products are ideal for color-treated hair, as it can be more prone to damage and can quickly break down protein bonds.
Intro To Ouai
Ouai is a haircare line created by celebrity hairstylist Jen Atkin, offering a range of products for various hair needs.
The brand has also expanded into fragrance and body care products, allowing you to capture your favorite scents in various versions.
The brand is aesthetically pleasing and aims to foster an emotional connection between customers and its products through its streamlined, colorful packaging and delicious fragrances.
The scents and packaging are exciting and reminiscent of popular getaway destinations, to inspire a mini vacation with each lather.
The brand focuses on simple, effective methods for cleansing and treating hair, keeping its product lines easy and streamlined.
Benefits Of Ouai
Similar to Olaplex, Ouai focuses on repairing damaged hair proteins. It provides nourishment and hydration to the strands, minimizing the appearance of any damage.
Ouai offers specific lines formulated for different hair textures, allowing you to customize based on your individual hair needs.
It also features a popular detoxifying line designed to deeply clean the hair and scalp, promoting healthy, strong hair.
The brand is infused with aromatic scents to create an enticing experience with each wash. Ouai focuses on creating uncomplicated routines, so the hair lines are easy to follow.
The brand’s main focus is to lock in moisture while minimizing existing damage and preventing future breakage.
Hair Types Suited For Ouai
Ouai products are suitable for all hair types, as the brand has developed specific lines tailored to each hair texture.
The product lines are broken down into thin, medium, and thick hair types, as well as the unique needs of each texture.
The brand focuses on restoring moisture and minimizing damage throughout all the product lines.
Most products contain ingredients such as amino acids and keratin, which help repair damaged strands by adding and rebuilding proteins.
Similarities Between Olaplex And Ouai
There are a few similarities between Olaplex and Ouai; primarily, both focus on smoothing and adding shine to the hair.
Olaplex focuses on repairing the broken keratin bonds from the inner layer of the hair shaft.
There are a few similarities between Olaplex and Ouai; primarily, both focus on smoothing and adding shine to the hair.
Olaplex focuses on repairing the broken keratin bonds from the inner layer of the hair shaft.
They are similar in price point, both being professional-quality products.
They are each ideal for all hair types, though Ouai offers different product lines for specific hair textures.
Differences Between Olaplex and Ouai
With their similarities also come their differences. Olaplex offers a single line of products that is ideal for all hair types.
The products in the line are also intended to be used as a hair system, with the best results achieved when used together.
Each product serves a distinct purpose in the hair care routine, repairing the strands and revealing smooth, silky hair.
Ouai offers different product lines tailored to each hair type, addressing the specific needs of each texture. It also features its own detoxifying line, suitable for all hair types.
The differences in products allow you to customize your hair care routine and find which items work best for you.
Ouai focuses on replenishing moisture and minimizing existing damage, while Olaplex aims to repair and prevent future damage.
Although similar in price, Ouai products are also available in refill sachets to help you be environmentally conscious and are offered at a slightly lower price.
Ouai is more customizable to your unique hair texture, while Olaplex has a blanket approach to all hair types.
Is Olaplex or Ouai Right For You?
While each brand is celebrated for the positive haircare results it delivers, there are options available for you based on your hair concerns and what you are looking to achieve.
Both aim to create silky, hydrated locks that look shiny and feel strong.
However, if you want to cater to your specific hair type or customize your products to your preference, Ouai is the best option for you.
Although the Olaplex formula suits all hair textures, Ouai lets you mix and match products to find the right combination for your needs.
Both brands work to restore hair, but Olaplex actively repairs broken-down hair bonds and prevents future breakage.
If your hair has become dry, damaged, or brittle from color treatments, especially bleaching, Olaplex is the best choice for you.
Both brands work to strengthen your hair and add moisture, but Olaplex achieves results from the deepest layer of the hair shaft.

Olaplex is a salon professional favorite, and can suit any hair type; however, the best results are seen when the system is used as a whole.
Ouai offers standalone products, as well as specific lines that can be worked into your existing routine.
Conclusion
Olaplex and Ouai are two separate lines that both focus on adding extra keratin and amino acid proteins back into the hair to minimize and prevent damage.
While Olaplex works to repair the keratin bonds in the innermost layer of the hair, Ouai focuses on smoothing existing damage to create a healthier appearance.
Both brands work to nourish the hair in a streamlined, uncomplicated way; however, Ouai offers more options to customize to find the perfect routine for your hair type.
Olaplex has been a leader in the hair care industry for years and remains a top-recommended product for repairing color-treated hair.
While each hair texture is unique, both brands can work wonders to repair your strands, making them strong, healthy, and shiny.
