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7 Best Vegan Purple Shampoos

by Gabbi

If you are newly blonde, purple shampoo is going to be your best friend. If you’ve had blonde hair for a while, you already know this.

Purple shampoo is just shampoo with a purple tint in it. It helps keep your dyed blonde hair from becoming brassy over time. The shampoo deposits a small amount of purple pigment into your hair, which neutralizes yellow and orange tones.

Blonde hair, especially dyed blonde hair, is unfortunately prone to developing brassy tones. This is because bleaching your hair often leaves behind some reddish pigments in your hair.

These pigments are neutralized with blonde hair dye or toner (which have a purple tint as well), but over time your hair dye and toner wash out and the yellow-red tones become visible again.

Purple shampoo can help you maintain a cool blonde color in between your touch-up appointments longer by maintaining the purple pigments in your hair.

It gives your hair a beautiful blonde sheen and keeps unwanted tones at bay. Purple shampoo is not strong enough to actually make your hair purple, although that can happen if you use it too often.

You’re probably here because you’re looking for the best purple shampoo that often happens to be vegan. You’d be surprised that a lot of hair care products are not vegan and contain animal-derived products. 

Thankfully, beauty brands have been getting much better about creating good cruelty-free products, and today we have some great vegan purple shampoos on the market.

So what are the best vegan purple shampoos, you may ask? They are ones that truly contain no animal ingredients, are cruelty-free, make your hair healthy and shiny, destroy brassy tones, and have a pleasant scent.

In this article, we put together a list of some of the top vegan purple shampoos that are available.

Vegan Purple Shampoo – Buyer’s Guide

While there are many purple shampoos on the market, we used these criteria to find the best ones:

No Animal Ingredients

This goes without saying, but a good vegan purple shampoo has to be… well, vegan. That means no animal or animal-derived ingredients, and bonus points if it’s totally cruelty-free.

Some common animal ingredients that are found in shampoos are:

  • Keratin
  • Casein
  • Gelatin
  • Lanolin
  • Honey
  • Other bee products
  • Silk

The first thing we did when looking for the top purple shampoos is check the label on the back and make sure there were none of these ingredients.

Nourishing Ingredients

Once we narrowed our search down to vegan purple shampoos, we started looking at what other ingredients are in the shampoo to ensure that it’s actually good for the hair.

Not all shampoos are created equal. Some of them have better ingredients than others. Finding a shampoo with good nourishing ingredients is especially important for you if you have dyed blonde hair!

During the bleaching and dyeing process, your hair goes through a harsh process and likely incurs some damage.

To get your back to its smooth and shiny glory, it’s important to use hair care products that moisturize and repair your hair.

Ingredients like argan oil, jojoba oil, aloe, shea butter, and vegetable proteins are all great for the hair and can provide you with strength and hydration without relying on animal products.

While you’re at it, check to make sure that your purple shampoo doesn’t contain any harsh chemicals like sulfates or parabens, which can further weaken your hair.


Scent is very personal, so different people will like different things. One thing is clear: a good shampoo has to smell good. When looking for top vegan purple shampoos we made sure to pick those that actually smell good while making your hair look healthy and fighting brassy tones.


Another thing to look for is the price of the product. There are some great vegan shampoos that cost over $50 and some really good ones that you can get for under $15. 

We made sure to include all price points in our list of recommendations so that you’ll be sure to find one in your budget!

Best Vegan Purple Shampoos

RankProductKey Features
1.Oribe Bright Blonde ShampooLuxurious vegan highly-pigmented purple shampoo with a lovely scent
2.Verb Purple ShampooClean vegan and cruelty-free formula that delivers amazing anti-brass results
3.Loma Hair Care Violet ShampooPurple shampoo with botanical ingredients and aromatherapeutic scent
4.Klorane Plant-Based Purple ShampooNatural purple shampoo that works best on grey or white hair
5.Olaplex No. 4P Blonde EnhancerPurple shampoo with patented Bond Building technology that repairs damaged hair
6.Pravana The Perfect Blonde Purple Toning ShampooGreat vegan purple shampoo for daily use
7.L'Oreal Paris EverPure Purple ShampooBudget-friendly vegan purple shampoo

1. Oribe Bright Blonde Shampoo

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This violet shampoo from Oribe is the real deal. The purple pigment in this shampoo is strong, so strong, in fact, that you shouldn’t use it every day.

This shampoo works best when used once a week or two when you start to notice that your bright blonde color is fading and starting to turn brassy.

Washing your hair with this shampoo once can restore your hair to its former glory and you’ll look like you just walked out of the salon!

This shampoo is paraben-free, sulfate-free, gluten-free, cruelty-free, and vegan. It has nourishing ingredients like watermelon, lychee and edelweiss flower, lavender extract, and Swiss garden cress sprouts to protect, hydrate, and strengthen your hair.

This shampoo leaves your locks cleansed, moisturized, shiny, and free from yellow tones. You’ll love the scent, too. Oribe is known for some of the most luxurious smelling hair care products. The scent for this shampoo is called Cote d’Azur and it smells like bergamot, Sicilian orange, and blackcurrant. 

Although not the most affordable option on our list, many blondes agree that the cost is well worth it for a vegan shampoo that performs so well.

2. Verb Purple Shampoo

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This Verb purple shampoo is another one of our top picks. It’s formulated with a professional-grade violet pigment that destroys brassy tones and makes your hair look bright and luminous.

The brand’s testing shows that 24% of brassy tones are eliminated after just one wash! You can use this shampoo every day or once a week, depending on how quickly your hair turns brassy.

The shampoo is formulated without sulfates, phthalates, gluten, parabens, or formaldehyde. And of course, it’s vegan and cruelty-free!

To make your hair extra healthy and shiny, this shampoo uses acai berry extract, coconut oil, and frankincense oil. It has a light and pleasant oat and grapefruit scent that most people describe as “clean” and “fresh.”

For those looking for an affordable but premium vegan purple shampoo, this is a great option that’ll leave your hair looking bright and soft!

3. Loma Hair Care Violet Shampoo

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For those who prioritize natural ingredients in their hair care routine, this Loma violet shampoo has become a favorite!

Made with botanicals like aloe vera, quinoa protein, vitamins, and sunflower oil, this shampoo has everything you need to moisturize and nourish the hair. It’s also made without parabens, sodium chloride, sulfates, gluten, or soy. And of course, it’s vegan and never tested on animals.

Loma uses an aromatherapy blend of pure essential oils in the shampoo to give it its invigorating vanilla bean and blood orange scent. You’ll feel like you’re in a luxurious spa every time you wash your hair with this shampoo.

The pigment in this shampoo is concentrated and made with a unique blend of purple and blue tones to help offset the whole range of yellow, orange, and red colors that brassiness can cause.

It is also specifically formulated to work well on natural grey hair as well as blonde.

4. Klorane Plant-Based Purple Shampoo with Centaury

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The Klorane purple shampoo stays true to the French brand’s commitment to using natural ingredients backed by science to create highly effective hair care.

The violet pigments in this shampoo are produced from organic centaury, a plant that Klorane harvests on their land in southern France.

The natural purple extract fights yellow tones and neutralizes brassiness, leaving you with a bright blonde color.

This shampoo is also particularly good for grey hair, since the centaury pigment is made up of a wide spectrum of tones that really enhance grey tones and add a cool vibrancy to them.

Klorane is known for creating clean formulas for all their hair care products, so if unwanted chemicals are a concern, Klorane is a great option. They create their shampoos without any of the 100s of controversial chemicals often found in other beauty products, including sulfates, parabens, silicones, and mineral oils. 

This shampoo also contains organic botanical extracts to help nourish and gently cleanse the hair. It has a light floral scent.

For those with cool blonde, white, or grey hair, Klorane is a perfect choice!

5. Olaplex No. 4P Blonde Enhancer

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Olaplex is a brand that first got famous with their salon-only treatment that helped stylists transform dark hair into a platinum blonde with minimal damage. 

But they didn’t stop there. Olaplex now has several products you can buy and use at home to maintain your beautiful blonde locks, keeping them healthy, smooth, shiny, and vibrant.

One of those products is the No. 4P Blonde Enhancer Toning Shampoo. This purple shampoo has powerful purple pigments and helps fight brassy tones. 

What makes it different from most other purple shampoos is that it contains Olaplex’s famous patented Bond Building technology that helps repair the bonds within the hair to repair damage and make your hair smooth and strong. 

It’s totally vegan and sulfate-free and has a nice “clean” scent. If your hair feels damaged or dry after bleaching, this shampoo is the best choice to help repair your hair and keep it looking bright.

6. Pravana The Perfect Blonde Purple Toning Shampoo

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Pravana’s purple shampoo is a household name among blondes because it’s been around for a long time and was one of the first vegan purple shampoos on the market.

This shampoo has a medium to high concentration of purple pigments, which makes it effective at neutralizing yellow and brassy tones while being safe to use every time you wash your hair.

Aside from being totally vegan and cruelty-free, this purple shampoo is made with coconut oil and soy protein to help boost your hair’s health and strength. Your hair will be soft, bouncy, and moisturized, which is really helpful for those who often bleach their hair.

This shampoo has a nice subtle scent and helps keep yellow tones at bay without turning your hair too purple like some of the stronger shampoos. 

If you’re looking for a daily purple shampoo that’ll keep your blonde hair looking vibrant, this is a great option.

7. L’Oreal Paris EverPure Purple Shampoo

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L’Oreal’s EverPure line has some incredible and budget-friendly shampoos that are sulfate-free and vegan.

This purple shampoo is made with violet extract, hibiscus extract, coconut oil, and thyme, and it gives your hair a boost of moisture and nutrition without stripping hair. It’s vegan, sulfate-free, and paraben-free with no harsh salts.

Maintain your perfect blonde with this shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted, and silver hair. 

You can use this shampoo 2-3 times per week to maintain your color, or leave it in your hair for 5 minutes once a week to lighten and brighten your blonde hair color.

This shampoo can be found in most drugstores and goes for under $10. We think this is an absolute steal for what you get!

Can You Use Purple Shampoo Daily?

All of our top picks for vegan purple shampoo can be used daily, but they don’t have to be. A lot of them are so pigmented that if you use them every day, your hair might take on a slight (and temporary!) purple tint.

If that happens to you, don’t worry! Just wash your hair again with a clarifying shampoo until it washes out.

It’s best to start using purple shampoo a few times a week to prevent over-saturation of the purple tones. Everyone’s hair is a little different. The rate at which brassy tones show up on your hair is different, too.

If your natural hair is very dark, you might notice brassy tones quicker, so you might need to use a purple shampoo every day. If your natural hair is lighter, you might not need to use a purple shampoo so often. 

Can You Use Purple Shampoo On Dark Hair?

Yes, you can! Using purple shampoo neutralizes yellow and orange tones on all hair colors. That’s why it works so well on blonde, gray, white, and silver hair. But it doesn’t have to be limited to that. 

If you use purple shampoo on dark hair, it can help remove the brassiness that brown hair often has, and give you a cooler color.

You can also use purple shampoo on unnatural hair colors in similar families like blues, purples, pinks, etc., anytime you want to enhance cooler tones in the color. Purple shampoo is amazing at neutralizing yellow and orange tones, but it’s not limited to any specific hair color.

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